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THE SCOOP WITH THE HIPHOP SOCIALITE

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The Hip-Hop Socialite recaps the hottest events in the industry, and gives you the “scoop” on who was there…

A Who’s Who Attends Sean “Diddy” Combs’ DeLeón Tequila – #TheNextLevel Launch Party In NYC!!

Sean “Diddy” Combs was joined by several of his celebrity friends Thursday night (November 20) for his DeLeón Tequila – #TheNextLevel Launch Party. Angela Simmons, Naomi Campbell, Elle Varner, Andre Harrell, Ty Hunter, Michael K. Williams, Mona Scott-Young, Dave Cruz, and Bridget Kelley were just some of the bold-faced names spotted at the event, which took place here in NYC at Cedar Lake.

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Deleon launch

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Deleon launch

At the celebration, attendees enjoyed drinks created by some of the best known mixologists in the business, while  DJ KISS and DJ M.O.S. spun hits from the 90s and Diddy’s Bad Boy label. During the latter half of the night while standing in the DJ booth, and with his good friend Naomi by his side, the hip-hop mogul toasted the “new tequila in town”, as several partygoers looked on.

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Deleon launch

DeLeón Tequila was founded in 2008, and introduced to the American market in May 2009. Late last year, it was announced that Diddy had partnered with the brand following the success of his work with Ciroc Vodka. It was later revealed that the 45-year-old Harlem native had actually bought DeLeón Tequila in partnership with Diageo, the company he had worked with on Cîroc. Diddy and Diageo each own 50% of DeLeón Tequila.

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Photo Credit: John Lamparski, Johnny Nunez

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